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Helvedelica
The creation of this font and poster is inspired by the whirling visuals seen in psychedelic art . Using Helvetica as a departure font, the letters were reshaped with slanted angles and curves to represent the morphing of visual perception.
To further capture the psychedelic atmosphere—fluid forms and vibrant colors were used in the poster and motion design. The hypnotic spinning “pill” shape is meant to evoke a sense of ease and fluidity with the music.
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LETTER SHAPE
The letters were constructed using the pill-shaped oval, always on a slanted angle to create the effect of distortion.
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