Pickle idéal is a Montreal-based company that pickles fresh vegetables sourced from local farms in Quebec. The illustrations and packaging were designed with a playful and modern approach, a departure from the traditional branding seen for pickled products. The goal was to stand out on the shelves, among competitors, while still communicating a homemade artisanal feel.

Pickle idéal is now sold in more than 215 stores and cafes across Québec, in IGA, and soon will be available in other Canadian provinces.